This entry on Darren Rowse’s Problogger.com gave me enough evidence of the importance of comments as a way to add more valuable content to a blog.
The post’s purpose was to teach uncommon market techniques for blogs. However I found it highly deceptive, as I’ve read those tips one million times before on hundreds of websites, blogs, newsletters, forums, e-books etc. In the end what made the article truly worthy wasn’t the text itself, but the comments that followed. Some people described their own experiences, others mentioned interesting sites, and so on.
One might say that Problogger’s readers are of a “higher level”, hence the quality of the comments. I can’t totally agree. Everyone can attract smart readers that do have something relevant to say. The key point is to write stuff that will entice them to express their opinions.
By the way, it seems I’ve been failing miserably on that, since this blog rarely sees any new comment. But the ones I’ve gotten so far were quite relevant, especially those added to Rudeness and Writing reviews for backlinks.